WMBA 1000: WebMBA Orientation
The Mandatory WebMBA Orientation focuses on team building, program requirements and information, and includes interaction with our program faculty, administrators, and graduates. Sessions include communication and team maintenance, personality assessments, technology updates, presentations by course leads for each WebMBA course, and presentations and meetings with first course faculty. Students will work with their teams to create team contracts, have face-to-face time with their faculty, deans, and administrators. Students will also attend a panel discussion comprised of current students and alumni. All students must successfully complete this mandatory orientation held in Atlanta prior to starting the first semester.
Required.
WMBA 6000: Human Behavior in Organizations
Human Behavior in Organizations is a graduate level introductory course to organizational behavior designed for both the entry level and high level manager with any functional responsibility. This course explores some of the ways in which human behavior affects how one manages and leads and ultimately how it affects individual, group, and organizational performance. Students will apply concepts to case studies, their own companies and industry leaders. By the end of the course, students will be able to identify key organizational behavior issues and apply practical solutions to improve organizational effectiveness.
3 credit hours.
WMBA 6010: Managerial Accounting
Managerial Accounting is designed for both entry level and high level managers with any functional responsibility. The course covers a wide range of topics that emphasize the use of both internal and external data to enhance the decision-making skills of managers. Concepts covered include an overview of the management accounting function within the organization, cost management and cost accumulation systems, planning and control systems, use of historical data in forecasting costs, and the use of accounting information in management decision-making. Case studies will be used to enhance students’ critical thinking, problem solving, and communication skills. Students will apply concepts to a variety of companies using problems and case studies. By the end of the course, students will be able to understand and apply accounting information in management decision making functions.
3 credit hours.
WMBA 6030: Global and International Business
Global and International Business is designed for both entry level and high level managers with any functional responsibility. The course is designed to explain to students the growing opportunities and potential risks in doing business across national boundaries. The nature and economic role of the global business, including the impact of legal, political, social, and cultural variables are examined for their influence upon business performance and managerial activity. Students will apply concepts to case studies, country report, and other assignments. By the end of the course, students will have a truly global approach in identifying, analyzing, and solving problems.
3 credit hours.
WMBA 6040: Managerial Decision Analysis Using Business Intelligence
Managerial Decision Analysis Using Business Intelligence is designed for entry-level through high-level managers who either provide input to or are responsible for managerial decisions based on solid logic and analysis. The course presents an introduction to the statistical and management science techniques that are most commonly used by managers in both the public and private sectors. We build the course providing tools students may find useful for a team project, which may either be a consulting project addressing a real issue in a not-for-profit or for-profit entity or focus on a current topic of interest to a segment of the business community. The course focuses on three main themes: data analysis, optimization, and decision-making under uncertainty. The content is covered in an order to allow students to see tools that they probably use often (e.g., descriptive and graphical methods plus forecasting) and then move into topics with which they may not be as familiar. Students will be exposed to descriptive analytics, predictive analytics (e.g., forecasting), prescriptive analytics (e.g., optimization), and emerging trends in Business Intelligence. By the end of the course, students will be able to understand the role of quantitative methods in the decision-making process; demonstrate the ability to visualize, present, analyze and interpret business data; develop an understanding of the application of quantitative analysis to the solution of management problems; and utilize spreadsheet analysis as a tool in analyzing data and developing a solution/recommendation to a problem situation.
3 credit hours.
WMBA 6050: Strategic Marketing
Strategic Marketing is a graduate level introductory course to marketing designed for both the entry level and high level manager with any functional responsibility. The purpose of the course is to familiarize students with the marketing concept and to help students understand how the marketing concept (and a firm’s market orientation) influences various decisions made by managers in a firm. Marketing management involves the coordination and control of the firm’s marketing functions in a dynamic environment. This course provides a study of the strategic managerial aspects of marketing and covers topics that include basic marketing concepts as well as some of the tools and strategies used by marketing managers. Topics focus on product, price, promotion, and place in the ethical planning, implementing, and controlling of marketing activities. A strategic marketing simulation that provides the opportunity for students to apply and demonstrate understanding of the concepts learned in the course.
3 credit hours.
WMBA 6060: Managerial Finance
Managerial Finance is a study of financial risk and return, capital budgeting, valuation, capital structure, working capital management and current topics in financial management. It develops a student’s knowledge, analytical skills and communication skills in the area of financial management. The course gives students tools to analyze a company’s financial position relative to the industry, apply time value of money concepts to business cash flows, evaluate the acceptability of a short-term and long-term financial decision, and understand the relationship between capital structure, risk, and the cost of capital.
3 credit hours.
WMBA 6070: Entrepreneurship
Entrepreneurship is intended to expose graduate business students to both the spirit and mechanics of entrepreneurial thinking and action. The course takes the perspective of both the would-be entrepreneur and the manager of creative and entrepreneurial activity within established organizations. This course is also designed to offer insight for students seeking entrepreneurial careers in new or established businesses. It describes the new venture startup process and strategies for increasing the likelihood of successful venture launch. Topics covered include models of new venture formation, strategic resource acquisition and deployment, marketing, operations, and financial strategies for successful ventures, and the leadership skills and behaviors required for venture success. Participants will also learn how to write a business plan and assess business plans written by others.
3 credit hours.
WMBA 6080: Management Information Systems
The Management Information Systems course is designed to provide a framework for understanding how technology can support (or hinder) organizational success, impacting decision making from operational activities to strategic decisions. Course lectures, discussions, application-oriented activities, team-based activities, and individual essays are used to develop the ability to incorporate academic theories into business practice. Business cases, current events, and personal experiences are discussed to help students learn to find points of success or failure based on the theories presented in class. Student teams investigate emerging technology topics and record videos to apply the new technology to business opportunities. The final project is an interview with the CIO (or equivalent) that allows you to apply these skills in a personal way to develop a framework for IT decisions.
3 credit hours.
WMBA 6100: Operations and Supply Chain Management
Operations and Supply Chain Management is designed for both new and high level managers with any functional managerial responsibility – which requires both administrative and analytical skills. The course will cover a wide range of topics such as: operations strategy, process selection, capacity planning, facility location and layout planning, job design, and total quality management. Students will apply concepts to all possible operational issues and challenges in their daily function. By the end of the course, students will be able to identify strategic decisions in operations management; select appropriate process for a given production system, employ available techniques in firm’s long-range capacity planning and layout design, and apply all related OM approaches in management decision making process.
3 credit hours.
WMBA 6110: Business Strategic Management
Business Strategic Management is designed to provide an executive viewpoint of strategy formation and management of an enterprise. Designed to be the final experience for WebMBA students, the course is an integrative capstone for the program. Students learn how to audit and analyze complex situations to determine the firm’s strategies for long-run survival and growth in competitive markets. They also examine techniques for analysis of environmental conditions and trends, opportunities and threats, resource strengths and limitations. Case studies, discussions and a sophisticated strategy simulation constitute the primary content of the course. By the end of the course, participants will know how to plan, implement, and control organizational efficiency and effectiveness at both the strategic and operational level.
3 credit hours.
